“Some one has said that every big man has a hobby,” according to an article in the Baltimore Sun in 1915. “Willoughby M. McCormick is no exception to the rule… He has two hobbies that go together. One is food quality in connection with food purity, and the other is domestic science, or the science of cookery. Under his direction [McCormick Spice Company] has published a splendid manual of Cookery.”
McCormick’s Manual of Cookery was first published in the early 1910s. By 1914, it was retitled “Bee Brand Manual of Cookery: The Blue Book of The Culinary Art.”
The 1915 article in the Baltimore Sun boasted that the manual was “full of recipes from the best cooks of Maryland and the Virginias, in which dishes are preserved from the Colonial period—dishes which gave the South the gastronomic championship of the world.” Once again, “Colonial” was used as a euphemism for antebellum times. Even the McCormick cookery book capitalized on a romanticized vision of Southern hospitality.
McCormick shared some interesting opinions in the article. He didn’t think the Pure Foods law went far enough. His brand, he said, used more vanilla than legally required in their extract. He liked for consumers to visit his plant downtown to get firsthand confidence in his products. “Each consumer is our personal customer,” he said. He felt that “purity and quality and preparation of food are at the bottom of the misery or happiness of a nation of people.”
McCormick believed that men should teach their daughters about finance. “They do that nicely, over in France,” he said. “In this country women spend money as if it were nothing.” As an example, he mentioned women who bought artificial vanilla extract “from old women and cripples who peddle from door to door.” The Sun entitled this section of the article “Spending Money Foolishly.”
The article’s writer visited that McCormick plant and was enchanted. “A journey through the McCormick house would pay anyone who desired swift transportation from the humdrum modern business life to the atmosphere of the Far East, with its romance and fragrances,” they wrote, describing the plant as “the Kingdom of the Sounds of Odors, where very delight wafted to the nostrils is a song or a poem.”
Continue reading “Ginger Pound Cakes, McCormick Manual of Cookery c. 1912”